As a B2B marketer, you understand the importance of crafting targeted ad campaigns to drive tangible results. After all, today’s B2B customers are seeking a more personalized advertising experience, with 75% of customers expecting companies to understand their unique needs and preferences.
To deliver a more personalized ad experience across the full funnel, marketers have to stay current with the technology that’s driving B2B marketing. What does this mean in practical terms? Accessing and leveraging high-quality first-party data and automation solutions.
LinkedIn has you covered. With robust targeting capabilities and partner tools, it’s easy to refine your audience targeting strategies and reach and engage a diverse audience at scale.
If you’re ready to get granular with your audience targeting, dive into our latest guide, The Future of B2B Audience Targeting With LinkedIn, and get started now. Here’s a look at what you can expect to learn.
Why Use LinkedIn for Audience Targeting?
Ad targeting is easy with LinkedIn’s ready-made audience, vast amount of first-party data, and powerful targeting tools.
Data that defines your audience
Digital marketing runs on data. With LinkedIn, you have access to:
- 1 billion professionals in over 200 countries and territories worldwide, representing a range of leadership titles from 68 million companies and organizations across all industries.
- 65+ million business decision-makers
- Audiences that are 6x more likely to convert.
- 2x higher conversion rates
“LinkedIn really is the best platform for B2B audience targeting, due to its professional nature and robust user data. It allows advertisers to reach a highly engaged and relevant audience based on job titles, industries, company sizes and a lot more. This ensures that their ads are seen by decision-makers and professionals in their target market.” – Crystal King, Social Media Professor at HubSpot
Tools that offer exact targeting
LinkedIn's native ad targeting capabilities can help you manage ad campaigns across the entire buyer journey. This guide offers a comprehensive view of how they work, but here’s a glimpse into what’s covered.
With tools like Audience Insights and Predictive Audiences, marketers can gain deep insights into their target demographics and leverage AI to reach high-intent audiences tailored to their business. Targeting options such as Company Targeting and Contact Targeting deliver audience segmentation and engagement.
LinkedIn's ad targeting extends beyond its platform through the LinkedIn Audience Network, ensuring ads reach the right audience across various digital touchpoints. Tools that track and analyze off-platform activity like Insight Tag and Conversion Tracking provide valuable data for optimizing campaigns.
Partner Integrations That Enrich Your Targeting Capabilities
With LinkedIn Marketing Partners, B2B marketers can further enrich their audience targeting, automate workflows, and expand their pool of marketing qualified leads at every stage of the funnel.
In this guide, you’ll learn more about how our partner integrations can help you with these important audience targeting functions:
Account and company targeting: Our partner tools help you zero in on the right companies and people, using LinkedIn's data to find your ideal customers. Plus, we make it easy to target B2B customers online and offline.
Retargeting: LinkedIn Marketing Partners help you reconnect with folks who've shown interest in your brand before. Whether they've visited your website, engaged with your LinkedIn posts, or attended your events, we'll help you stay on their radar.
Dynamic targeting: Our partner tools keep your ads in the spotlight by adjusting them in real-time. We use data to make sure your ads are seen by the right audiences on LinkedIn.
Intent and interest targeting: With our partners, you can combine outside data with LinkedIn's info to target people interested in specific topics or products, helping you focus on the users most likely to engage with your content.
Making use of customer data: By integrating LinkedIn and Customer Data Platforms (CDPs), you can centralize insights for better targeting.
Marketing automation: Our automation tech makes it easy to gather data on your customers' behaviors and preferences. Then, we use that info to send out targeted ads on LinkedIn automatically.
The right partners for the job
In this guide, you’ll discover the many ways LinkedIn Marketing Partners can help you optimize your audience targeting strategy.
Here are a few of the many partners we highlight, and what they do:
- HubSpot: Refine your targeting based on detailed CRM insights and gain a comprehensive view of your advertising's impact through HubSpot’s advanced reporting and tracking features.
- 6sense: Use predictive and technographic data so you can concentrate your marketing efforts and budget on accounts that show genuine interest in your products.
- Demandbase: Execute highly targeted intent-based marketing campaigns.
- G2: Discover which accounts are exploring your category, engaging with your product profile or even considering your competitors.
Within the pages of this guide you’ll find a close-up view of how over a dozen partner solutions can help you make the most out of your audience targeting on LinkedIn. After all, the future of B2B marketing is already waiting for you.
Get your copy of The Future of B2B Audience Targeting With LinkedIn and start optimizing your audience targeting today.
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