Skill building and careers

The LinkedIn Fall Marketing Jobs Outlook sheds light on the current state of the industry and highlights key trends that will shape its future. But what does it all mean for mar...

Skill building and careers

New research shows that generative AI is reaching a state of relative maturity in B2B marketing, and becoming a central focus in skill development.

Skill building and careers

As technologies like AI disrupt the profession in various ways, marketing pros are staying agile and evolving their skill sets.

Skill building and careers

Get familiar with the various roles and responsibilities commonly associated with the B2B marketing function.

Skill building and careers

Creativity is essential to the best B2B campaigns in 2023. Here’s what you need to know about building a team that can pull it off.

Skill building and careers

Generative AI is set to revolutionize B2B marketing. Develop a strong foundation of AI skills with free courses from Microsoft and LinkedIn.

Skill building and careers

You don’t have to be a professional marketing designer to pick up and make good use of basic design skills. Learn how you can develop those skills right now.

Skill building and careers

Are you ready to take on a new and rewarding career path? Learn why the B2B marketing field is booming and how you can leverage your skills for success.

Skill building and careers

Marketing technology and data analytics mastery has become the most important future skill for marketers. Here's a roundup of five helpful resources on the topic.

Skill building and careers

Marketers are anxious about keeping their skills up-to-date as the business world transforms. Here are three trends to focus on for your career growth.

Skill building and careers

The top 10 most in-demand skills for marketers reveal that employers are looking for professionals with vision and the means to articulate it.

Skill building and careers

See examples of real-world LinkedIn members plus expert advice on how to level up your own profile and get noticed.

LinkedIn Marketing Collective

Familiarize yourself with some of the inspiring Black women who are leading the charge in marketing today.

Trends, tips, and best practices

Learn from women authors leading the charge in marketing and business. These 16 recommended reads offer impactful strategies and inspiring stories.

Diversity

All of us know on a subconscious level that marketing teams do better with more diversity. These are some of the practical benefits.

Diversity

Diversity and inclusion aren’t only important for your company culture – they make a concrete impact on innovation and growth.

Diversity

If diversity is good for business, why aren't more business leaders buying? We sit down with Georgetown Law's Jamillah Bowman Williams to explore why.

Diversity

Consumers expect to see diversity in marketing collateral. Here are some guidelines to follow when choosing images and where to find them.

Diversity

Business leaders are widely aware of the data around DEI and its urgency as a priority. So why isn’t more action being taken?

Diversity

These resources for inclusive language in marketing will help you understand and create a framework for communicating inclusively.

Diversity

We caught up with Jackson Jeyanayagam ahead of his ADCOLOR 2021 session Equity Everyday: Creating the New Future and got his thoughts on how to build a more diverse team.

Diversity

Companies that fail to convey inclusivity in their marketing will be at risk in a future where demographic shifts are shaping DEI into an utmost priority.

Diversity

We had a chance to chat with 11 different innovative thinkers in business and marketing over the past few months. Here are some key themes that emerged.

Diversity

An in-depth look at gender diversity trends across the marketing landscape reveals promising developments and some key shortcomings.